Two weeks ago a new hot showroom “NEW OVEN” by METAL opened its gates for appealing Barcelonian crowds. As commented in a previous post New Oven is THE PLACE to go every Friday if you want to meet charming people from the world of fashion, photography, music, art and more.
Talking about marketing and public relations we have designed a strategy to position Arrels Cava in a selected segment for a selected clientele. Our intention is to offer a product related to sensations like glamour, tendency, fashion and art in all its facets. Consequently we started sponsoring various fashion events that help us to achieve this arrangement and little by little to spot Arrels Cava in the hottest insider places. Having fancy crowds drinking our brut nature and spreading the word is what we intend. The strategy works for presenting it to the local Barcelona retail trade we have now less difficulty to be accepted and eventually be part of a vinoteca’s portfolio. In this sense thank you people for posing with Arrels cava and promoting it in the most alluring way.