Spreading Wine Culture – Enotourism

The occurrence Enotourism emerged as a niche alternative before it became an almost indispensable option for wineries that eventually started to exploit their given patrimony and offer it to a remarkably interested public. Last year 1.8 million people visited Spanish bodegas which are nowadays offering wine culture in the most vivid and vibrant way. One can find an extensive tender that suggests much more than a plain bodega visit; bodega cycling tours, helicopter vineyard flights, viewings on horseback, festivals, concerts, only to name a few. Wineries are opening their gates for the new wine consumer who, grew up or not with Falcon Crest, is becoming more and more interested in wine culture and its surroundings.

Big wineries like Torres, Freixenet and Codorniu have opened their bodegas to the public long ago however smaller wineries with less marketing budget and less commercial expertise could not alike take advantage of the new tendency. There is potential and there is a breathtaking scenery and most important there is demand to see, visit and experience these incredible locations. Luckily there is people for everything, thus some like to see bigger industrial premises while others prefer familiar, rural installations. Some enjoy commercial places while others prefer unexploited insider settings. Right now there is almost as much choice as there are interested people.

Every winery is different; unique in its own way, diverse in its wines, distinctive in its people and colourful in its own individual story. And that is what makes it so interesting; the people behind the Xarel.lo etc. vineyard, the winemaker behind his coupage, the history of a family who has been making wine since …, the masia that has been home to generations of winemakers and the little stories around the vineyards. There are approximately 5000 bodegas in Spain that means 5000 different stories for it would be a big mistake to throw all Catalan or all Rioja wineries into one pot affirming that they are all more or less alike. No, as pointed out before every single winery is one of a kind and has its own interesting story!

Last Monday we received our first group of US American visitors through tour agent Spanish Trails. We have already been working with tour agents and receiving groups from time to time however this time we did it different. More ‘loose’, not slack but free, movable not tied up but relaxed. The result was a 6 hours wine and cava gathering; we shared our anecdotes and our little stories, to make a long story short: WE HAD FUN

Cava cheer in the tasting room

Lorimar, Cristina, Jonathan, Danny and Brandon, tasting Arrels Brut Nature

group & hosts

group cheers with their hosts Barbara & Xavier

Dalíism

Jonathan & Danny – serious about Dalí

Barrel breakdance

Danny doing breakdance on a wine barrel

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Comments
3 Responses to “Spreading Wine Culture – Enotourism”
  1. winepleasuresworkshop dice:

    Congratulations on the iniative! They obviously had a fun time judging by the photos!

  2. Thank you, yes it went pretty well. I start believing that all you need to entertain is a good conversation! Of course you can offer wine viewings on horseback etc. but still ain’t nothing like a relaxed atmosphere and a good story!

  3. Shannon dice:

    as one of the Americanos who was present, yes, we had a fabulous time. Will send additional photos if I can figure out how to twitter

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